CSS Journalism & Mass Communication 2013



Q.1. Select the best option/answer and fill in the appropriate Circle on the OMR Answer Sheet. (20x1=20)

  1. The phrase “ the medium is the message” was coined by:

(a) Wilbur Schramm

(b) McNelly

(c) Herbert Marcuse

(d) None of these

  1. An advertorial is:

(a) A news

(b) An article

(c) An editorial

(d) None of these

  1. There is immediate feedback in:

(a) Mass Communication

(b) Interpersonal Communication

(c) Top-down Communication

(d) None of these

  1. Film is a:

(a) Hot medium

(b) Cool medium

(c) Medium with low definition data

(d) None of these

  1. APNS is a representative body of:

(a) Newspaper workers

(b) Owners

(c) Newspaper hawkers

(d) None of these

  1. A Communication message is decoded by:

(a) Sender

(b) Channel

(c) Receiver

(d) None of these

  1. Dawn newspaper was founded by:

(a) Faiz Ahmed Faiz

(b) Quaid-i-Azam

(c) Allama Iqbal

(d) None of these

  1. Communitarian journalism is:

(a) Civic journalism

(b) Public journalism

(c) Yellow journalism

(d) Both (a) and (b)

  1. The originator of phrase “fourth estate” describing the press was a:

(a) Journalist

(b) Parliamentarian

(c) Bureaucrat

(d) None of these

  1. AP is a news agency of:

(a) France

(b) UK (c) US

(d) None of these

  1. Scoop is:

(a) Exclusive story

(b) Sensational story

(c) Scandal story

(d) None of these

  1. Yellow journalism got its name from a:

(a) Cartoon character

(b) Yellow kid

(c) Both (a) and (b)

(d) None of these

  1. Libel is a:

(a) Spoken accusation

(b) Written accusation

(c) Spoken defamation

(d) None of these

  1. Muckraking investigates:

(a) Scandals

(b) Murders

(c) Slander

(d) None of these

  1. Classified ads are:

(a) Classified information

(b) Brief advertisements

(c) Both (a) and (b)

(d) None of these

  1. A banner headline of a newspaper is printed:

(a) In a box

(b) In the middle of a page

(c) Across a whole page

(d) None of these

  1. PID is a:

(a) Federal government department

(b) Provincial department

(c) Military department

(d) None of these

  1. A newspaper article depicts the opinion of:

(a) Editor

(b) Writer

(c) Government

(d) None of these

  1. A brief description of a picture in words is called:

(a) Byline

(b) Obituary

(c) Caption

(d) None of these

  1. Tahzibul Akhlaq was launched by:

(a) Maulana Zafar Ali Khan

(b) Maulana Hasrat Mohani

(c) Maulana Abul Kalam Azad

(d) None of these



Q.2. Is communication a reciprocal process? Comment in detail. (20)

Q.3. Describe in detail the educational and news functions of journalism. (20)

Q.4. Have newspapers lost their importance after the fast growth of cable television and social media in Pakistan? Comment. (20)

Q.5. Critically analyses the watchdog and lapdog role of public and private TV channels in Pakistan. (20)


Q.6. Public relations manipulate the news. Comment in detail. (20)

Q.7. Describe the social and economic aspects of advertising. (20)

Q.8. Press freedom and responsibility go hand in hand in a democratic society. Comment (20)

Q.9. Write short notes on the following topics: (5 each) (20)

(i) Magazine journalism

(ii) Press release

(iii) Editorial

(iv) Non-verbal communication