CSS Journalism & Mass Communication 2005


Q.1. What are the implications of information explosion for the countries like Pakistan?

Q.2. "Journalism is playing a very significant role in the present day-Societies". Please comment.

Q.3. What role did the militant Muslim-press play in the subcontinent?

Q.4. Evaluate the role of electronic media in Pakistan.


Q.5. What are the social implications of advertising?

Q.6. Discuss the state of press freedom in Pakistan.

Q.7. Write notes on the following:

(a) The scientific Society Magazine.

(b) Manshoor

(c) A.P.N.S.

(d) Global Village.


Q.8. Write only the correct answers in the. Answer Book. Don’t reproduce the questions.

(1) A large size head1ine across the entire page is called:

(a) Deck

(b) Banner

(c) Lead

(2) A sheet containing facts and detailed information on any issue is known as:

(a) Summary

(b) Write up

(c) Backgrounder

(3) The key Narrator of a newscast or program is called:

(a) Announcer

(b) Editor-

(c) Anchor.

(4) Mohammedan Social Reformer was the English Name of:

(a) Muhazzab

(b) Makhzari

(c) Tahzeeb ul Akhlaq

(5) Daily Dawn Started in:

(a) 1940

(b) 1942

(c) 1944

(6) Zamindar was launched by: -

(a) Maulana Zafar Ali Khan

(b) Maulvi Serajuddin

(c) Munshi Mahboob Alam.

(7) The first Editor of Dawn was:

(a) Desmond Young

(b) Altaf Hussain

(c)Pothan Joseph

(8) The number of radio stations, which Pakistan got in 1947 were:

(a) 5

(b) 2

(c) 3

(9). Daily Jung first appeared from:

(a) Calcutta

(b) Karachi

(c) Delhi

(10) Hamid Nizami was the founder editor of:

(a) Inqilab

(b) Nawa-e-waqt

(c) Mashriq

(11) CPNE is the representative body of:

(a) Editors

(b) Newspaper owners –

(c)Woking journalists -

(12) Television made its advent in Pakistan in:

(a) 1958

(b) 1964

(c) 1970

(13) Leader is the name of:

(a) Leading story on the front page.

(b) Main Feature

(c) Opening Editorial

(14) Continuation of a story on another page is called:

(a) Carried –

(b) Jump

(c) Bouncer

(15) S.M.C.R. is a well-known:

(a) Communication Theory - -

(b) Communication Strategy

(c) Communication Model

(16) A story appearing with the name of the writer is called:

(a) Credit line

(b) By line

(c) Print line

(17) The largest mass medium in Pakistan is:

(a) The Press

(b) Radio

(c) Television

(18) Dr. Goebbles is known as father of:

(a) Advertising

(b) Public Relation

(c) Propaganda

(19) Radio Pakistan was converted to Pakistan Broadcasting Corporation in:

(a) 1964

(b) 1972

(c) 1976

(20) A.P.P. is the abbreviation of:

(a) Allied papers of Pakistan

(b) Association of Publications

(c) Associated Press of Pakistan.