PART-II
SECTION –I (MANAGEMENT)
Q.2. Discuss the nature and scope of Management and also discuss functions of the Management. (20)
Q.3. What is difference between leader and Manager and identify important approaches to effective leadership? (20)
SECTION-II (PRINCIPLES OF MARKETING)
Q.4. Explain what is meant by “the marketing concept” compare this with a product orientation and a sales orientation. (20)
Q.5. What is plan, planning and strategic planning and its role in effective marketing management? (20)
Q.6. What do you know about MARKETING MIX and how its effect on increasing the sales volume of a company? (20)
SECTION-III (FINANCIAL MANAGEMENTS)
Q.7. Discuss the nature and scope of FINANCE and FINANCIAL MANAGEMENT and also its role in financial efficiency. (20)
Q.8. What is the importance of portfolio Management and describe different types of investment and financial securities? (20)